The NFL announced in April that it will partner with betting operators to add gambling content to broadcasts of the games. The partnership will also bring gambling into the stadium experience. According to the NFL, the partnership is expected to generate approximately $270 million in revenue this year. The NFL is not the only league betting on its games. The NHL also partners with betting operators.

Official sports betting partnerships are a popular way to increase revenue and visibility, and they give industry players a chance to team up. Many of these deals aren’t one-off deals but rather portfolios of long-standing relationships. One example is DraftKings, which has partnered with MLB, NFL, NBA, NCAA, and NHL. Through these deals, the company has expanded its reach across many states.

In addition, the NFL has given its broadcast partners the right to sell six sportsbook commercials per game to the league’s approved sportsbook operators and exclusive partners. The league also allows broadcasters to feature betting lines and spreads on the bottom of the screen. Some broadcasts have even added free-play games that let viewers bet on a favorite player or team. Another example is Fox’s contest that lets fans bet money on Terry Bradshaw’s studio predictions.

With more than seven states already legalizing sports betting, more are expected to follow suit. The state’s Gaming Board recently awarded Master Sports Wagering licenses to seven different Illinois casinos. These sportsbooks will allow people to place their wagers using their mobile devices. In addition to legalized sports betting, Illinois sportsbooks also accept wagers from the top internet sportsbooks, such as DraftKings and FanDuel. Furthermore, mobile registration is gaining momentum in Illinois.