The NFL is the latest American sports league to sign official betting deals with three sportsbooks. In a five-year deal, NFL partners can get exclusive data from the league, promote their relationship with the league, and tie their brands to the team’s statistics. If the partnership is successful, the league will receive nearly $1 billion in revenue. The NFL may also opt out after three years. However, it has been doing so with increasing frequency. Here’s how official betting partners benefit from these partnerships.

NBA betting is expected to take off in the U.S., but the agreement does not require any specific gambling rules for Nevada sportsbooks. Non-MGM sportsbooks will be able to offer NBA betting, but they will not be able to use MGM’s feed until it reaches Nevada. The NBA betting deal also allows non-MGM sportsbooks to offer NBA betting, despite the fact that the casino giant has exclusive marketing rights as the official gaming partner of the league.

In addition to betting on NFL games, the NFL has signed a multi-year agreement with fan-centric online sportsbook DraftKings. The partnership will include official NBA trademarks in the mobile sports betting app and in physical sportsbook locations. DraftKings will also receive official NBA betting data. As part of the agreement, the NBA enlisted Genius Sports and Sportradar to share league data with DraftKings. If the partnership is successful, the NFL will continue to make use of the trademarks to promote its services.